Tales from Modern Marketers
This past week, we had our 2016 sales kickoff right here in TechTarget’s Newton headquarters. This time of year is a time of excitement and optimism moving into a new year. […]
Tech Marketer Talks: Driving Top Line Business Growth with Global Integrated Marketing – Dimension Data
Pam Casale is Dimension Data’s Senior Vice President of Marketing and has worldwide responsibility for enabling sales to sell the Dimension Data public, private and hybrid cloud and making Dimension […]
B2B Content Creation: 5 Tips for Technology Companies
As marketers, we talk a lot about content distribution and promotion – two very important elements of content marketing. However, it all starts with the content itself, and without quality […]
Is a Lost Kitty Poster a Study in Good Marketing?
A clear reminder of the basics, found on a telephone pole At times, the best of us get bogged down. Messaging complexity overwhelms us. We try to incorporate too much […]
Why Your Company Should Be Using Instagram to Engage Prospects
Social media has no doubt become a hot topic of conversation these days among people of all ages; some people express how they think it’s one of the best things […]
The Unlikely Place to Look for Marketing Leaders
Marketing is an incredibly broad, rapidly evolving discipline. Today’s marketing leaders must simultaneously be creative and quantitative, handling everything from visual brand identity to funnel analysis, and everything in between. […]
Trend Watch: Internet of Things (IoT)
What is IoT? As many marketers are aware, the Internet has forever changed the marketing landscape as it relates to our ability to: get messaging into the market quicker; engage and […]
Why Marketing Productivity Matters Just as Much as Sales Productivity
EDITOR’S NOTE: This post is part of a series of posts from Alex Gorbansky, CEO of Docurated who will be sharing his expertise around marketing productivity and platforms to better help our audience […]
The Number One Mistake Marketers Will Make in 2015
Have you seen the feature on LinkedIn lately that suggests you “re-connect” with people? Lately it’s been telling me to “re-connect” with my boss. For me, this painted a clear […]
How to Kill a Sales Opportunity in 3 Simple Steps
In a market where both upstarts and 800 lb gorillas are competing for business, it is critical to make the most of every opportunity. But creating and capitalizing on technology marketing and […]
