3 Questions Your Content Must Answer for C-Level Executives
As marketers, we are always trying to figure out how to position content and messaging to the C-Suite audience. Most content marketers assume that a specific content format is the […]
Tech Marketer Talks: Supercharging Lead Nurturing and Sales Engagement with Priority Engine – Iron.io
is Vice President of Global Marketing at Iron.io. She oversees all facets of marketing and the beginning of the sales pipeline including demand gen, product marketing, brand, PR/AR and the […]
Why Purchase Intent Data Outpaces Demographics for Smart Marketers
Consumption is intentional; with a little bit of circumstance and serendipity thrown in. But without intention, there is nothing creating forward movement. As marketers, this is something that needs to […]
4 Challenges of the Modern Digital Marketer [Infographic]
In today’s marketing landscape, there are a number of challenges that modern digital marketers face as it relates to shifting digital marketing strategies, data-driven marketing, adopting attribution models and how to […]
Marketers Have a Right to Know Where Their Leads are Sourced From
Do you know where your leads are? Does anyone remember those PSAs that used to run before the news – “Its, ten o’clock. Do you know where your children are?” […]
Tales from Modern Marketers
This past week, we had our 2016 sales kickoff right here in TechTarget’s Newton headquarters. This time of year is a time of excitement and optimism moving into a new year. […]
Tech Marketer Talks: Driving Top Line Business Growth with Global Integrated Marketing – Dimension Data
Pam Casale is Dimension Data’s Senior Vice President of Marketing and has worldwide responsibility for enabling sales to sell the Dimension Data public, private and hybrid cloud and making Dimension […]
B2B Content Creation: 5 Tips for Technology Companies
As marketers, we talk a lot about content distribution and promotion – two very important elements of content marketing. However, it all starts with the content itself, and without quality […]
Is a Lost Kitty Poster a Study in Good Marketing?
A clear reminder of the basics, found on a telephone pole At times, the best of us get bogged down. Messaging complexity overwhelms us. We try to incorporate too much […]
Why Your Company Should Be Using Instagram to Engage Prospects
Social media has no doubt become a hot topic of conversation these days among people of all ages; some people express how they think it’s one of the best things […]
