The Impact of Real Buyer Insights on Product Management and Marketing Decisions
If we have data, let’s look at data. If all we have are opinions, let’s go with mine. – Jim Barksdale, former CEO of Netscape Who or what is driving […]
4 Keys to Better Sales Qualification – Insights from TechTarget Priority Engine London User Group
In September we hosted our 3rd Priority Engine User Roundtable in London and we heard insight from current clients on how they are driving success from Priority Engine. Interestingly, the […]
Tech Marketer Talks: Distil Networks Leverages Integrated TargetROI™ for Full-Funnel Marketing
Nicole Markisohn is a Marketing Automation Manager at Distil Networks. She is responsible for lead nurturing programs including inbound and outbound campaigns. Her team actively supports North America and EMEA […]
Using Purchase Intent Insight to Enable Common Sense Marketing (CSM)
As the CEO of a leading B2B marketing solutions provider, I see the world through the lens of our clients. Our clients are the best B2B tech marketers anywhere. The […]
CSM: The Most Powerful Tool in Your Marketing Toolkit?
I envy today’s enterprise technology marketers. It’s an incredibly fast-paced exciting time to be in this business. In contrast, when I was starting out, things moved a lot slower (at […]
Tech Marketer Talks: Silver Peak Drives Demand and Brand Awareness through Global Integrated Marketing
Louise Crawford is Senior Director of Worldwide Demand at Silver Peak. She oversees all global demand initiatives for direct channels including campaign development, events, worldwide customer communications and international operations. […]
Is Your “Integrated” Strategy Actually Dis-Integrating Customer Experience?
Check any marketing textbook and it will tell you that a strategy is a carefully developed plan or method for achieving a goal. To me, it’s no comfort really that […]
Mind the Gaps 2 – For Better Customer Experience, Ditch Batch Marketing and Get Agile
Hope is not a strategy – Good customer experiences can’t come from Batch Marketing When we have to wait to compile the right data and analytics to know what to […]
Mind the Gaps – Align Marketing Skills, Resources and Actions to Drive the Business
A tough (but great) boss at SAP once said to me: “I know that when I invest in Sales guys today I get more sales tomorrow … why’s marketing always […]
Why I Joined TechTarget – The 4 P’s of Choosing and Joining a Company
Having spent the better part of my career in tech B2B marketing, I count my lucky stars because of all the positive energy right now. At the same time, as […]
