Written by Michael Box
We’re not as rational as we think we are. B2C marketers have long understood this—desire sells, whereas a list of product features doesn’t. And the fact is that despite all […]
Written by Kristin Prosowski
According to the Association of National Advertisers (ANA), 96% of marketers say it is important for ads to be contextually relevant to the surrounding editorial content. Native advertising fully embraces this by integrating […]
Written by Kristin Prosowski
Sharethrough defines Native Advertising as: “an ad experience that follows the natural form and function of the user experience in which it is placed”. Native Advertising has grown steadily in […]
Written by Dan Castello
You wouldn’t put crude oil in your car, would you? Without being processed into gasoline, that oil would stall your engine and leave you stranded on the side of the […]
Written by Adam Davis
In an earlier post, we talked about using TechTarget’s search power to jump the organic search turnstile instead of pounding away at the same steep and expensive marketing goals year after […]
Written by John Steinert
Laura O’Shaugnessy, CEO of Social Code recently published a great post on the problems with programmatic channels. She talked about why low-cost CPMs are probably not worth the money you […]
Written by Sandra Nangeroni
Louise Crawford is Senior Director of Worldwide Demand at Silver Peak. She oversees all global demand initiatives for direct channels including campaign development, events, worldwide customer communications and international operations. […]
Written by Erin Colleran
In my role at TechTarget, I evaluate a lot of client assets. I look at it for quality of content, proper length, call to actions as well as stage in […]
Written by Erin Colleran
Next time you are at a cocktail party and you meet someone new, try this: speak to them for a while, then go back up to them an hour later and […]
Written by Michelle Whitehouse
The holidays are right around the corner and for me and my family that means gatherings of relatives and friends; lots of food and drink; and lots of games—both sport […]
