10 Ways to Improve Banner Performance
![better banner performance](https://www.techtarget.com/wp-content/uploads/2015/10/better-banner-performance.jpg)
Banners get a bad rap. We constantly look for rationale as to why click-through rates (CTR) or conversions suffer: Too much/little frequency, not enough contextual targeting, etc. What we should […]
Written by Dara Such
Banners get a bad rap. We constantly look for rationale as to why click-through rates (CTR) or conversions suffer: Too much/little frequency, not enough contextual targeting, etc. What we should […]