The Importance of Audiences (and Their Data) in Supporting B2B Outcomes
![audience-centric data](https://www.techtarget.com/wp-content/uploads/2021/04/audiences_TTGT_BT-1024x683.jpg)
In B2B right now, there are two divergent concepts of how a company can efficiently maximize access to more of the currently active demand present in its markets via purchase […]