Where Storytelling Fits in Account-Based Marketing
It seems that wherever you look, you will run into the latest business buzzword—storytelling. But is storytelling just a fad or does it have a practical role when your demand-gen […]
3 Essential Questions to Answer Before Starting Any ABM Program
TechTarget has hundreds of customers who are executing and seeing success with ABM in various stages. In fact, our SaaS-based purchase intent data platform Priority Engine has already supported more […]
Watching Soccer: Thinking ABM
While watching a soccer game recently, I couldn’t help but think about account-based marketing. Really. How the best teams worked cohesively towards a common goal reminds me of how, at […]
Behavioral Data is the Key to Nurturing, ABM and Sales Enablement Success – Paris Priority Engine User Group
After hosting a number of sessions in the US, London and Munich, TechTarget hosted its first Priority Engine user group in Paris this past month. A panel of B2B technology […]
Marketing and Sales Alignment is the First Step to a More Agile ABM Program
Align Sales and Marketing for ABM Agility A crucial cornerstone when launching an ABM program is alignment. Before implementing ABM, successful marketing practitioners must make sure that they’re aligned with […]
Harness Third-Party Intent Data to Drive Real Marketing ROI
Every year, there’s a new buzz-phrase or innovative strategy poised to set the B2B marketing world on fire. Social selling, account-based marketing (ABM), predictive analytics. These are just a few […]
Overcoming Key MarTech and ABM Challenges in 2018
2017 was quite the year for MarTech. From preparing for GDPR to implementing new tools and technologies in a landscape that has grown 40% since 2016, marketers have had their […]
3 Data-Driven Marketing Takeaways from Priority Engine User Group in San Francisco
As our Priority Engine platform has grown, we’ve started to have Priority Engine User Group meetings in multiple cities so that marketers can understand the use cases, successes and challenges […]
Better ABM from Better Data: Using Data to Build a Propensity to Buy Model
This is Part 2 of a 3-part series from TechTarget and HG Data on how to drive better Account-Based Marketing ROI from Technographics and Real Purchase Intent. Please see Part 1 on Using Data to Develop Target […]
Better ABM from Better Data: Using Data to Develop Your Target Account Profile
This is Part 1 of a 3-part series from TechTarget and HG Data on how to drive better Account-Based Marketing ROI from Technographics and Real Purchase Intent. Please see Part 2 on […]
