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Market Intelligence Blog
The latest in-depth research and pulse survey information on IT buying priorities, media consumption trends and technology purchase intentions conducted with thousands of technology buyers worldwide.
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Blog Post
PLG: The Rise of Buyer Self-Education and the Essential Role of Experts
Product-led growth (PLG) models are driving greater buyer self-education and autonomy in conducting technology purchasing research than in previous years. PLG encourages buyers to explore and evaluate solutions independently through [...]
Shalen Lowell Senior Content Marketing Manager
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