Written by Voula Hantziantonakis
One of the more popular panels at our annual London ROI Summit is the CIO panel, and 2018 was no exception. Hosted by Bryan Glick, Editor-in-Chief of ComputerWeekly, this year’s […]
Written by Garrett Mann
GDPR is almost upon us. At first glance, it’s hard to envision GDPR as having a wildly positive effect on marketing departments, right? Many pundits are touting doom and gloom […]
Written by Abby Gilmore Grant
With a rapidly growing user base, we are continuing to host Priority Engine user group discussions across the globe. The roundtable meetings have served as a way for marketers and […]
Written by Claire Decommer
After hosting a number of sessions in the US, London and Munich, TechTarget hosted its first Priority Engine user group in Paris this past month. A panel of B2B technology […]
Written by Garrett Mann
The other day I was meeting with my CMO to discuss client GDPR readiness, when the conversation abruptly shifted to clients dealing with data quality overall. This is often a […]
Written by Ashley Cimino
Align Sales and Marketing for ABM Agility A crucial cornerstone when launching an ABM program is alignment. Before implementing ABM, successful marketing practitioners must make sure that they’re aligned with […]
Written by Garrett Mann
Every year, there’s a new buzz-phrase or innovative strategy poised to set the B2B marketing world on fire. Social selling, account-based marketing (ABM), predictive analytics. These are just a few […]
Written by Garrett Mann
For all of us, there exists a total addressable market (TAM) for our solutions . Meaning there is only a finite (and eminently calculable) number of companies out there who […]
Written by Bill Crowley
If we have data, let’s look at data. If all we have are opinions, let’s go with mine. – Jim Barksdale, former CEO of Netscape Who or what is driving […]
Written by Garrett Mann
How are you planning on improving your marketing ROI in 2018? It’s a question we ask ourselves every year. And yet, there never seems to be a perfect answer. For […]
