Mind the Gaps – Align Marketing Skills, Resources and Actions to Drive the Business
A tough (but great) boss at SAP once said to me: “I know that when I invest in Sales guys today I get more sales tomorrow … why’s marketing always […]
How Technology Marketers Can Navigate the Opportunity in Brazil
Brazil has certainly been making headlines lately. Political turmoil and even a potential Zika virus epidemic have posed major hurdles for the country and its economy. But an economic crisis […]
The Promise and Pitfalls of Account-Based Marketing (ABM)
According to a recent survey by FlipMyFunnel, 64% of marketers plan to implement Account-Based Marketing (ABM) in the next year. If done right, ABM can pay huge dividends for your […]
B2B Technology Marketing and Media – Market Spotlight: China
An interview with Shirley Xie – Country Manager, TechTarget China In this 2016 Market Spotlight series we’ll be giving in-depth interviews with regional marketers on the current state of B2B technology marketing in countries […]
Tech Marketer Talks: Driving Digital Growth and Actionable Marketing Opportunities across Asia-Pacific – LogRhythm
Joanne Wong is a technology marketing veteran. When she joined LogRhythm as its Singapore-based Asia Pacific marketing director, she quickly learned a lesson: a bigger marketing team doesn’t always mean […]
Why I Joined TechTarget – The 4 P’s of Choosing and Joining a Company
Having spent the better part of my career in tech B2B marketing, I count my lucky stars because of all the positive energy right now. At the same time, as […]
B2B Technology Marketing and Media – Market Spotlight: France
An interview with David Castaneira – Country Manager, TechTarget France In this 2016 Market Spotlight series we’ll be giving in-depth interviews with regional marketers on the current state of B2B technology marketing in […]
A Sales Tool your Channel and Resellers Will Thank You for
Recently, the TechTarget sales organization had the privilege of hosting one of our clients, a Business Development Executive from a leading Technology Distributor, to discuss his experiences generating quality engagements […]
Lead, Don’t Sell: What Michael Phelps Can Teach B2B Marketers about Content
In my role at TechTarget, I evaluate a lot of client assets. I look at it for quality of content, proper length, call to actions as well as stage in […]
Brand Retargeting (at a Cocktail Party)
Next time you are at a cocktail party and you meet someone new, try this: speak to them for a while, then go back up to them an hour later and […]
