This is Not Your Grandfather’s Marketing Funnel [Video]
The notion of the marketing and sales funnel has been around for close to a century. While some have implied that the funnel is an antiquated metaphor for today’s marketer, […]
3 Questions Marketers Should Ask the Next Graphic Designer They Interview
Every time I’ve been hired to work in a technology company, I’ve been interviewed and hired by a marketer and not by another graphic designer. If you are a marketer, […]
Top Ten Reasons to Attend a TechTarget #ROISummit Near You
Tech Marketers Worldwide Unite Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 10 cities worldwide. Our free TechTarget Worldwide ROI Summit series debuts in […]
The 10 Biggest B2B Technology Marketing Mistakes to Avoid
There is no shortage of advice and best practices out there on how marketing and sales teams can address their challenges, including in the pages of this very blog. Some […]
How to Talk so Sales Wants to Listen… and Learn
I recently came across a Ted Talks video by Julian Treasure, a top-rated international speaker on “How to talk so people want to listen” . It got me thinking about […]
It’s Time to Ditch the Phone Book Approach to Sales and Marketing
Most well-intentioned B2B technology marketers put the best interests of their customers ahead of everything else. These customer-centric marketers spend an extraordinary amount of time, effort and resources to better […]
I’m Not Just a Graphic Designer – I’m a Marketer Too
One of the proud moments of my career happened when I was working overseas at an ad agency. One of our clients was a large natural gas distributor, which had […]
Don’t Just Be a Content Marketer – Stand Out as a Content Navigator
Over the years, we have all witnessed the power shift in the buyer/seller relationship. The education that a buying team requires in order to make a well-informed purchase decision is […]
Smarter Sales and Marketing: 2014 Success Hacks for 2015 Action
EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders […]
Social Selling 101 – 7 Essential Tips for Sales Reps to Follow
“Why should I care about this ‘social selling’ stuff?” The answer is very simple: your clients use it, your competitors use it and it doesn’t cost anything (besides time). More […]
