ROI Summit EMEA: Navigating the Future of B2B Marketing

Coming Soon

The future of B2B tech marketing isn’t just bright – it’s also evolving fast. Join thought leaders from across the B2B marketing space as they break down what matters now, what’s coming next, and what to plan for later. From AI’s growing impact on marketing tactics to the power of data-driven strategies in reshaping buyer engagement and accelerating pipeline growth, we’ll explore both quick wins and long-term plays to help you stay ahead.

Presenters:

• Ben Legg, Co-Founder & CEO, The Portfolio Collective
• Rebecca Kitchens, President, Informa TechTarget
• Joel Harrison, Founder, B2B Marketing

From understanding buyer behaviours to predicting key trends you can’t miss, market research plays a vital role in helping you to drive better business outcomes. Hear how tech strategists and marketers are using market research to sharpen their strategies, engage the right audience, and boost ROI.

Presenters:

• Evan Kirchheimer, Chief Research Officer, Omdia by Informa TechTarget
• Arkadiusz Wolinski, Head of Marketing Analytics, Competitive Market and Strategy, Colt Technology Services

The out-dated battle between brand or demand marketing is over. Today’s savvy marketers aren’t choosing one over the other. They’re blending both approaches to craft content that captivates, engages and converts IT buyers. Join Jane Qin Madeiros (Informa TechTarget) as she explores the future of brand-to-demand marketing and how class-leading B2B marketers bridge the gap between brand awareness and revenue-generating activities with powerful, results-driven content strategies.

Presenters:

• Jane Qin Madeiros, General Manager, Brand & Content, Informa TechTarget
• Zoe Latchford, Senior Field Marketing Manager, Akamai Technologies
• Scott Addington, VP of Global Marketing, SugarCRM
• Richard Phillips Sr. Director Corporate Marketing, Thought Leadership Programs & Launches, Hitachi Vantara

There is an abundance of intent signals – but gathering them is just half a battle that go-to-market teams face. The real power of intent data lies in marketer’s ability to use the data to power marketing campaigns and enable sales teams to prioritize prospects to go-after. Discover how forward-thinking teams are activating intent by transforming data into strategic insights that drive engagement, increase conversions and deliver real business results.

Presenters:

• Byrony Seifert, Head of Scale Product, Informa TechTarget
• Sean MacKinnon, Customer Success Director, Informa TechTarget
• Alexander Pasch, Digital Marketing Transformation Manager (Schneider Electric)
• Sarah Richards, Senior Director, EMEA/APAC Marketing, Digital.ai
• Daniel Streeter, Global Channel Marketing Manager, 8×8