Beyond the Tradeshow Floor: How to Engage B2B Tech Buyers Digitally

The time to execute on a digital strategy is very little when you’re also executing on a robust in-person event strategy. How do you effectively engage the buying team, create an always-on strategy, put together a content marketing plan, and still have time to sleep?

In this peer-to-peer breakfast event, we’ll be presenting our 2025 Media Consumption Study results on how the Middle East buying journey and content consumption patterns differentiate from those in Europe and North America, while showcasing best practices for engaging those buyers in your sales and nurture follow-up processes. We’ll also be looking at how Informa TechTarget can help you streamline a simple, turnkey event amplification strategy. Register now!

Thursday, 22 May 2025
8:30 AM – 11:00 AM

One Central, Dubai World Trade Centre
Office 601, The Offices 4
Sheikh Zayed Road, Dubai

Agenda

8:30 AM
Welcome Coffee
9:00 AM
2025 Media Consumption Study Results: How Middle East Technology Buying Teams Conduct Project Research
9:45 AM
Turning Event Amplification into a Low Lift Digital Strategy
10:30 AM
Q&A

Hear from B2B tech marketing leaders…

Brent Boswell

SVP and Managing Director, International Informa TechTarget

Byrony Seifert

Head of Scale Products
Informa TechTarget

Why attend?

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