Powering end-to-end GTM productivity
Priority Engine is our modular solution that enables GTM teams to more effectively access in-market audiences according to their needs. Leveraging the industry’s most precise and actionable 1st party intent data , each module is conceived for specific use cases. Priority Engine data enables alignment across your GTM, from strategy through sales. It makes each user group more effective in their jobs.
Priority Engine Strategy
More productive strategies start from a more accurate, dynamic and timely understanding of your markets and buying centers. Market Monitor provides up-to-date purchase intent trends and buyer behavioral insights to validate and optimize product and go-to-market strategies. It helps improve messaging and positioning and guides the development of more productive content.
Priority Engine Demand
Better demand gen outcomes come from a combination of the industry’s most precise intent data with capabilities that do work for you. With its always-on lead generation and built in nurturing services, we help you identify, engage and activate more of the buyers you seek.
Priority Engine Data
ABM and pipeline acceleration depend on better identifying the best places to focus your conversion energies, both at the account and person levels. Integrated seamlessly into your systems of action, the industry’s most precise intent data helps your teams prioritize and personalize with confidence.
Priority Engine Sales
Outreach that delivers more deals comes from giving your sellers a clearer picture of who deserves their attention and how to break through. With direct access to the most promising accounts and the people actually doing buying research in a given territory, your teams will spend less time on creating more meetings and better opportunities.
Real revenue outcomes come with Priority Engine.
- Improved buyer identification: Accurately identifies high-value buyers, individuals who are actively in the market for solutions like yours. From our world-leading network of 150+ B2B tech-focused editorial websites.
- Deeper buyer understanding: Actionable insights into real buyer behaviors and buying group purchase cycles, to inform strategy and product decisions, marketing efforts and sales outreach alike.
- Data-driven decision-making: Empowers GTM teams to make better-informed decisions based on real-time buyer behavior.
- Enhanced sales efficiency: Enables sales teams to prioritize and effectively engage with quality prospects, increasing conversion rates.
- Accelerated revenue growth: With better targeting, better personalization and better conversion, sales cycles are shortened and deal sizes grow.
Intent data is everywhere. Why Priority Engine?
It’s hard to separate valuable purchase intent data from generically available signals and promotional noise. Priority Engine continues to be the leading intent data solution because it offers:
Proprietary Prospect-Level Intent data
See the exact technologies and vendors your hottest prospects are personally researching to fuel more personalized and productive outreach.
Directly observed, 1st party research on buy-cycle content
Our editorial content is created specifically for tech purchase decision-making. We cover granular topics and each stage of the buyer’s journey, for powerful, precise and contextually relevant intent signals not available anywhere else.
An audience of active accounts & registered buyers
Enrich your databases and programs with opt-in, GDPR-compliant prospects and active accounts who are researching relevant solutions right at this moment.
The largest network & most effective, integrated campaigns
TechTarget is the first place your buyers go for buying research. And since our data isn’t available anywhere else, activations with us will be more productive for you.
See how Priority Engine can fuel your entire GTM with precise, actionable intent data and in-market audience insights.
Turn your website visitors into opportunities with Inbound Converter
Priority Engine’s Inbound Converter identifies the accounts visiting your website, shows you the exact pages they visited, prioritizes them based on their level of activity and matches them to relevant prospects on the buying team—all in real time to help you close deals faster
