Why Informa TechTarget

Across the product lifecycle

Why Informa TechTarget

Informa TechTarget helps you grow faster by more accurately assessing opportunity, better articulating competitive value, engaging and influencing more efficiently and converting more effectively. We can deliver on these promises because our entire business model functions as a scaled-up go-to-market engine focused on improving business outcomes for our own and our clients’ exclusive use.

Our award-winning editorial content creates a solution-relevant context for buying groups doing pre-purchase research. That’s how, every second, we’re registering more of the permissioned members that our clients’ pipelines depend on. And it’s why more B2B organizations around the world trust Informa TechTarget as their source for end-to-end go-to-market advantage.

Why deep expertise matters

With more than 750 editors, journalists and industry analysts, Informa TechTarget operates within the specific markets tech vendors sell into. This gives us the understanding necessary to publish exceptionally useful editorial – the content required to attract and engage B2B buying groups. And it gives us the critical perspective needed to credibly challenge, guide and shape buyer thinking directly through our insight and advisory:

  • We’re a leading global analyst capability offering deep market coverage and an actionable approach for identifying new market opportunities, informing product and technology roadmaps, assessing the competitive landscape and developing analyst-backed content that serves to shape market opinion.
  • Informa TechTarget’s award-winning editorial team, the largest in B2B, publishes purpose-built, high-quality content to attract and grow audiences that are more contextually aligned to solving business challenges. Buyers on our network are in the right mindset for more productive customer engagement. They are influenced by our editorial and client content in combination.
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Why this audience of 50M+ 1st party permissioned members matters

Our permissioned audience of over 50 million B2B tech and line-of-business professionals has registered on our network, giving us permission to share their data with our clients. This provides for precise targeting at scale across granular technology segments and industry verticals that clients can leverage immediately with confidence. It’s not a static database of cold contacts where there’s no explicit permission; it’s a vibrant, proprietary population of buyers continuously engaging with buying-relevant content.

Audiences come to us via our dominant organic Google search presence, email subscriptions and direct website visits providing a much more productive environment for client marketing and sales activity than static databases can. More than a million times every day, these buyers rely on our editorial content to inform their decision-making. Their directly observed behavior enables us to better understand, engage and influence them much more precisely for our clients.

Why “owned and operated” matters for precision and confidence

Every day, we’re building content, audiences and insights on properties that we completely control – “land we own.” Our data-driven editorial content is purpose-designed to generate the most productive audiences and powerful intent signal available through its contextual alignment with our customers’ solutions. By having complete control of all the essential elements, we’re able to ensure data accuracy and quality. And because we can directly observe the audience behavior that generates our data, clients and analysts alike can see that it’s real. 

Our insights are not rented, scraped from the internet or inferred from 3rd party feeds where there’s a high risk of watered-down activity signals, false positives or worse. Thus our signals give clients and their management the confidence they need to take decisive action. “Owned and operated” matters because it ensures that we’re contextually aligned to what you sell, that you can leverage our vibrant ongoing relationship with the actual buyers you seek and that our intent data will help convert this active demand more productively for your business.

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Why our solutions matter for growth

Across client product lifecycles, Informa TechTarget solutions are best-in-class, aligned specifically to clients’ most pressing go-to-market needs. With more than 2,000 professionals around the globe, we’re able to partner with client teams wherever they are, efficiently delivering comprehensive services at scale that are focused specifically on measurable outcome improvement, from R&D to ROI:

  • Trusted information that shapes industry thinking and informs investment.
  • Intelligence and advice that guides and influences strategy.
  • Awareness programs that grow reputation and establish thought leadership.
  • Custom content that engages and prompts action.
  • Intent data and demand generation that targets precisely and converts to pipeline.
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